Marketing

DraftKings scores new partnership with NBA’s Pistons

1 minute read
Sports betting and fantasy sports provider DraftKings has agreed a partnership National Basketball Association (NBA) franchise the Detroit Pistons.

DraftKings will serve as the team’s exclusive official daily fantasy sports partner, as well as an official sports betting and igaming partner of the franchise.

The operator will have access to Pistons trademarks and logos, as well as benefit from branded courtside LED signage and in-game basket pad branding at the team’s Little Caesars Arena.

In addition, Pistons fans will have the opportunity to win a range of prizes, such as a Pistons away game trip, a ‘Court of Dreams’ group event held at Little Caesars Arena and a ‘Piston for the Day’ VIP experience.

The deal comes ahead of DraftKings’ planned launch of mobile sports betting and online gambling in the state of Michigan, pending licensure and regulatory approval.

Read the full story on iGB North America.

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