Eldorado properties join Caesars Rewards program
| By Robert Fletcher
Caesars Entertainment has added Eldorado Resorts’ casino properties to its Caesars Rewards loyalty program, following the operators’ merger.
Eldorado acquired Caesars Entertainment Corporation in July for $17.3bn, with the combined business, now operating as Caesars Entertainment, having a portfolio of more than 55 casino properties around the world.
Among the many conditions of the deal was that customers from each operator’s legacy rewards programs would be integrated into the Caesars Rewards loyalty program, which already has more than 60m members.
As a result, 18 Eldorado properties have joined Caesars Rewards, expanding the program by 20%.
“Caesars Rewards is a tremendous asset that allows us to understand the wants and needs of our customer database to more efficiently serve them,” Caesars Entertainment’s president and chief operating officer, Anthony Carano, said.