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Esports Entertainment migrates brands to Idefix platform

| By Marese O'Hagan
Esports Entertainment Group has completed the migration of its SportNation.com and Vie.bet online gaming sites to its own Idefix platform.
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Previously, SportNation.com and Vie.Bet were available on BetConstruct’s platform, but the sites will move to an option built by Idefix, which Esports Entertainment acquired as part its $30m acquisition of online casino operator Lucky Dino Gaming in March.

“The migration to Idefix is an important milestone for Esports Entertainment Group as it clearly demonstrates our company’s success in technology development and integration as well as our ability to drive operational efficiencies to enhance the profitability of our igaming brands,” said Grant Johnson, CEO of Esports Entertainment Group.

The websites will launch with casino, esports and sports betting offerings available.

To prepare for the website migration, BetBy sportsbook capabilities were integrated into Idefix.

The Idefix migration also allows SportNation.com and Vie.bet customers to access a range of payment solutions and benefit from the platform’s player account management system.

“We expect the consolidation of SportNation and Vie onto our proprietary platform will allow both brands to grow their revenue and enable us to cross-sell our offerings to more efficiently maximize player value. I am extremely proud of our entire team for their hard work, and believe this migration provides a repeatable long-term roadmap for further technology rationalisation,” continued Johnson.

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