Oddin.gg launches industry-first tool: Introducing BetBuilder

Hailed as an industry-first tool that offers customised bet-building options across both eSimulators and esports, what more can you tell us about the BetBuilder solution and its game-changing features?

“It allows operators to provide bettors with the ability to create virtually limitless combinations within a single match. For example, bettors can choose from up to 97 selections across 10 markets in Counter-Strike 2, or 26 selections across 12 markets in eFootball, offering hundreds of thousands of potential bet combinations. This level of personalisation is a game-changer for both operators and bettors alike.

“Operators can now offer a tailored betting experience that keeps bettors involved throughout the entire length of each match, encouraging longer engagement and boosting retention. The tool also integrates seamlessly into existing platforms, with no setup required for Oddin.gg’s iFrame clients.

“For those on third-party platforms or with their own platform, our API ensures smooth integration. BetBuilder is also backed by our Oddin.gg Risk Management service, which automatically calculates the risks for each bet combination and monitors for any anomalies.

“This means operators can confidently expand their betting options while ensuring they maintain full control over margins. In short, it’s a scalable solution designed to meet the evolving needs of both operators and their bettors.”

Arming operators with the toolkit they need to increase player retention and engagement levels is the pinnacle in the igaming industry. With this in mind, how does BetBuilder solve this challenge along with other operator challenges?

“The esports betting vertical is on a mission to offer much more creativity and added thrill than traditional sports betting. As a result, we’re constantly striving to bring more markets, more opportunities for the bettors to express their prediction capabilities, and in-depth knowledge of game titles, tournaments, teams, and even individual players.

“But with other bet builder offerings, esports bettors were often restricted to simple, predefined options, which failed to meet the needs of more engaged users who wanted more control over their bets. Most solutions also focused solely on esports, leaving a gap in the market for similar functionalities for eSimulators such as eFootball or eBasketball.

“BetBuilder drives engagement by offering bettors a more interactive and personalised betting experience. Rather than just being limited to a few predefined options, bettors can now explore hundreds of thousands of unique bet combinations within a single match. This gives them a sense of involvement and complete ownership over their bets, keeping them engaged throughout the match.

“One of the reasons why the experienced bettors enjoy using bet builder solutions is that they can create bets that align with their predictions. The ability to create these complex combinations also promotes bettor loyalty, as punters usually return to experiment with different bet options.

“Early feedback from our partners has shown that BetBuilder is significantly boosting player retention, as the tool gives players a reason to stay engaged beyond the traditional bet types.

As a driver of innovation in the esports arena, how did you identify a gap in the market for a tool like BetBuilder?

“Through direct feedback from our partners and extensive market research, we saw a growing demand for more customisable betting experiences, allowing bettors to create complex bets that reflect how they see a match playing out.

“Our BetBuilder product was created to solve this problem—offering bettors a flexible tool that allows them to combine multiple selections from a single match, for both esports and eSimulators, in ways that just weren’t possible before.”

Identifying a gap in the market is just one step in the journey of product development, what partnerships helped you to build a product that you knew would deliver?

“BetBuilder was developed with direct input from our partners, such as Yolo and Betsson, reflecting their operational needs and the preferences of their esports bettors. Esports betting is evolving rapidly, and operators need tools that can adapt just as quickly.

“Our clients wanted a solution that would allow them to differentiate themselves from the competition by offering their bettors more control and customisation. Based on this feedback, we implemented features like the ability to combine BetBuilder tickets into combos, which was a frequent request from partners. We also received suggestions for providing popular market combination recommendations—a feature that’s planned for future versions of BetBuilder.

“Another key client insight was the need for better user onboarding to ensure bettors understand how to use BetBuilder effectively. In response, we’re offering hover information and introduction pop-ups to make it easier for bettors to learn how to interact with the product. Additionally, we’ve been working on informative and educational materials that operators can use to support their player base, though we’re still in the planning stages of this collaboration with our marketing team.

“By working closely with our partners and listening to their needs, we’ve ensured that BetBuilder is not only a valuable tool for today’s esports betting landscape but also a product that can evolve alongside future market trends and demands.”

With a spotlight on personalisation in the industry, how does BetBuilder take personalisation to the next level?

“Personalisation is at the core of BetBuilder. It’s not just about offering more options—it’s about giving players the ability to create a bet that reflects exactly how they see the match unfolding. Bettors will be able to combine different markets, including event-based selections like which team will win the next round, top player performance, or specific in-game occurrences.

“This level of personalisation allows bettors to engage with the match in a way that feels tailor-made for them. Unlike other esports bet builders that might limit the number of available combinations, BetBuilder gives players the freedom to create a fully customised experience—whether that’s for eSimulators or esports titles. For operators, this means longer engagement times and a more satisfied user base, as bettors feel more in control of their experience.”

How has the increase in complex and dynamic betting markets, particularly in esports, led to a solution like BetBuilder being imperative for operators?

“As esports continues to grow, bettors are becoming more knowledgeable and more demanding in terms of what they expect from their betting experience. They want the ability to bet on in-game events, individual player performances, and other unique match conditions, all within a single bet. BetBuilder was developed to cater to these demands by allowing bettors to combine multiple selections from a single match, across both esports and eSimulators.

“For operators, offering this level of complexity has gone from a ‘nice-to-have’ to a ‘need-to-have’. Esports bettors expect a broader range of options, and BetBuilder provides them in a way that’s easy for operators to manage. With advanced algorithms handling the correlations between selections, BetBuilder ensures accurate odds while giving bettors the flexibility they’re looking for.”

Standout quote: “It’s a product that helps operators stand out in a highly competitive market by actually meeting the growing expectations of a new generation of esports bettors.”

For operators, integrating third-party solutions onto their platform can come with its own unique set of challenges and bring more complexities than originally anticipated. How does Oddin.gg eliminate these pressure points for operators implementing BetBuilder?

“Integration with BetBuilder is designed to be as seamless as possible. For operators already using Oddin.gg’s iFrame solution, BetBuilder is automatically added with no additional setup required. This allows operators to start offering BetBuilder with zero disruption to their existing services.

“For operators using own and third-party platforms, BetBuilder integrates via a straightforward API, making the process smooth and efficient—ensuring minimal disruption during the implementation process.”

“The current iteration of BetBuilder is just the beginning. As we continue to push the boundaries of what’s possible in esports betting, our aim is to introduce even more titles and additional features, allowing operators to better engage a new generation of tech-savvy esports bettors and keep up with their growing expectations.

“We’re also planning to expand BetBuilder to include live betting options in the near future, offering even greater flexibility for both operators and their bettors.”

To learn more about the Oddin.gg BetBuilder, request a demo with the Oddin.gg team.