Sportsbook

European Football Championships: Maximising the opportunity for sportsbook operators

| By Louella Hughes

Having been delayed by 12 months due to the pandemic, the European Championships will finally get underway on Friday 11 June with Turkey vs. Italy in Rome.

The return of international tournament football will be a major boost for sportsbook operators looking to harness heightened levels of fan excitement in order to enhance engagement and create revenue-driving opportunities across 51 matches this summer.

In this webinar, Sportradar’s Dalraj Bahia and Blaz Zitnik will explain WHY creating an immersive betting experience can set you apart from competitors, HOW to structure marketing and customer activities throughout the tournament and WHICH products have been underestimated so far.


The session will cover:

  • The importance of new betting options, including player markets, rapid markets and custom bet
  • The increasing value of engagement tools for an operator
  • Creating 24/7 engagement opportunities with the Euro Cup Virtual Football
  • Customer targeting utilising programmatic video advertising

This webinar is sponsored by Sportradar

This webinar is part of the ICE 365 European Sports Betting series. Find out more about the series here.

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