Holding on for the win: Technology that extends player lifetime values after the football World Championship

| December 1st 2022 @ 13:00 - December 1st 2022 @ 14:00
sportradar webinar

Operators have a huge opportunity to engage new and existing customers as a month of football kicks off from 20 November. FIFA in conjunction with Sportradar reported a turnover of more than €136 billion from the 2018 World Cup, but how many of these players were retained post-tournament?

The challenge of retention is a big one, especially for operators who have put time and money into pre-tournament marketing efforts. Finding a way to solve this is like gold dust; a way to drive revenue post tournament, and increase that all-so-important lifetime customer value.

In this webinar sports and media specialist Sportradar will be joined by an expert panel to discuss how personalisation is the key to engaging customers and delivering relevant content, the importance of intuitive technology that provides reliable uptime, and how deeper customer understanding driven by AI is ultimately the key to retention.


  • Using technology to drive success: How a reliable and scalable tech solution plays a significant role in customer retention
  • Utilising your live offering: Why uptime can make or break your retention efforts post-tournament
  • Keeping customers interested: The best engagement tools to boost your live offering
  • Reaching new levels: How AI helps you to understand your customers and personalise their experience
  • Increasing value: How to put actionable plans in place to extend players’ lifetime value