The evolution of US sportsbook marketing

Betting operators are reinvesting almost all revenue into customer acquisition. As the industry’s focus shifts from building customer databases to generating a profit, how can sportsbooks ensure they are maximizing their marketing investment? The second part of the Path to Profitability series brings together a host of industry marketing experts, to discuss how to refine acquisition strategies. Among the topics covered will be:

• How has the betting sector’s approach to customer acquisition evolved?
• Can the wider media landscape help funnel players to licensed sportsbooks?
• What tools or tactics have been overlooked to date?
• What partnerships offer the most immediate returns?
• Can land-based loyalty programmes and closer links with the brick-and-mortar businesses have a positive effect on betting revenue and profits?
• Affiliate and online vs. traditional media – what offers the best value?

Moderator: Luisa Woods, Vice President, Marketing — Gaming and Entertainment. Delaware North

Speakers:

Dustin Gouker, Head of Content, Catena Media North Amercia

Sharon Otterman, Chief Marketing Officer, William Hill US

Ishwara Glassman Chrein, Head of Sports Partnerships, Verizon Media / Yahoo Sports