Better Collective has announced its intention to proceed with an initial public offering (IPO) and list its shares on Nasdaq Stockholm in Sweden.
The company said that an IPO will help to promote its development and growth through improved access to the capital market, as well as diversification of its shareholder base.
Capital raised via the listing will be used to support the firm’s ongoing growth strategy.
Nasdaq Stockholm has already given its approval to the Better Collective shares for listing, subject to customary conditions, and the firm expects to complete its IPO before the end of the year.
Jesper Søgaard, co-founder and chief executive of Better Collective, said: “Since Christian Kirk Rasmussen and I started the Better Collective journey together in 2002, we have made it our mission to make sports betting and gambling entertaining, transparent and fair.
“In recent years, we really went beyond the organic growth path and started executing our M&A-strategy.
“We have delivered solid growth, launched new innovative products, and lifted the company to new standards on all levels.
“We find ourselves in a strong position based on our scale, international presence, and technological expertise.
“We find that the time is right for accelerating our growth even further and taking a leading role in the ongoing consolidation of iGaming affiliates.”
Søgaard added: “Our ambition is to empower even more igamers around the world by strengthening our already leading position in the sports betting affiliate market through our growing portfolio of digital tools and platforms.
“We welcome new investors to become a part of this journey that we, and the Better Collective team, already know to be an inspiring one.”
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