Boom Entertainment closes on real-money entry after $15m funding round
| By Richard Mulligan
Boom Entertainment will accelerate its expansion into real-money products after closing a $15m funding round that included Sands Capital, Robert Kraft and leading gambling operators.
The New York-headquartered game developer and technology provider said it will unveil its first wave of casino games to select partners in the coming months, and will launch its proprietary sports betting games and product offerings to partners soon after.
The series A funding round was led by Sands Capital, which has nearly $80bn under management and is a shareholder in Entain. Golden Nugget Online Gaming (GNOG) and Rush Street Interactive also joined the round, as did New England Patriots owner Kraft and former MGM Resorts International chief executive Jim Murren.
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