Catena Media has agreed to acquire Australian stock market news and analysis website TheBull.com.au.
Under the deal, Catena will pay an initial Aus$900,000 (€585,700/US$676,000) in cash, with an additional Aus$250,000 due after six months based on hand-over obligations being met.
The acquisition agreement also includes the purchase of other key sites, such as TheBull.asia and FatCat.com.au.
The Bull provides stock market analysis from leading Australia finance journalist Ashley Jessen.
In addition, Catena is to acquire video-focused sites LearnTrading.com.au and LearnCFDs.com, as well as similar domains, from Jessen.
Catena plans to use the sites and IP rights to build an eco-system of written, video and audio content in order to enhance its current revenue generation.
Henrik Persson Ekdahl, acting chief executive of Catena, said: “Taking a great stock market news publishing site and adding video content, weekly market round-up pod and video-casts, as well as ‘how-to’ videos will be a powerful combination and a first for Australia.”
Related article: Catena posts record financials in Q1
