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Enteractive adds Bettor Capital as strategic investor

| By Robert Fletcher
Player conversion and reactivation services provider Enteractive has announced that it has secured new investment from Bettor Capital.
Enteractive Bettor Capital

Financial terms of the strategic agreement are not available. However, Enteractive said the Bettor Capital commitment represents a limited/non-controlling investment. 

Enteractive is focused on the sports entertainment and gaming sectors, using a number of platforms to engage with viewers and monetise its super affiliate business model.

Enteractive will use the new investment to support its ongoing growth plans in the US. It also said the funding will benefit its global strategy across online sports betting and casino. 

Enteractive CEO Mikael Hansson said he is “delighted” to secure Bettor Capital as a strategic investor. He said the platform’s experience in and knowledge of the industry will enhance its own growth plans. 

Bettor Capital is an investment platform focusing on the real-money igaming market. 

Enteractive backs Bettor Capital to bring “significant value”

“We’ve built a strong relationship with the Bettor Capital team,” Hansson said. “We believe that they will bring significant value alongside our existing investors.”

Bettor Capital managing partner Dave VanEgmond added: “As online gambling markets such as the US mature, operators are increasingly focused on player retention and reactivation alongside new customer acquisition. 

“Enteractive’s proprietary software powers real one-to-one conversations with players that delivers demonstrable and meaningful ROI for operators as they re-engage customers that may be considered to have churned; with a responsible gambling approach baked into this model, this is a clear win-win for the industry. 

“As a result, Enteractive has created a global blue chip customer base and market leadership position that has the company primed for continued growth, especially in large and high growth markets such as North America.” 

Bettor Capital continues industry investment

Bettor Capital has a past track record of investing in value companies. In April 2023, Bettor Capital led an investment round for BeyondPlay, a B2B start-up developing engagement software for online gaming operators. A total of €5.0m (£4.3m/$5.4m) came from the round.

In February 2024, BeyondPlay was then acquired by FanDuel for an undisclosed sum. The deal was believed to be worth close to €20.0m.

Bettor Capital had been a supporter of BeyondPlay for some time. In February last year, LeoVegas sold its 25% share in BeyondPlay to Bettor Capital for €1.9m.

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