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Flutter gender pay gap report reveals ongoing divide

| By Marese O'Hagan
Flutter has released its gender pay gap report for 2020, detailing the pay between male and female employees across its brands in the UK.

The report consists of data compiled from several employment entities owned by Flutter, including online entities Betfair, Sky Betting and Gaming, the UK PokerStars business and the retail bookmaker Paddy Power.

The overall results showed that in the online entities Flutter investigated, there was a mean hourly pay gap of 13.7% compared to the 9.3% mean hourly pay gap in retail entities. A 4.6% difference in men and women receiving a bonus in online entities was also reported, in comparison to a 2.8% in retail.

In each of the pay quantiles of 2020, more men than women were paid overall, with the exception of the lower retail quantile with 1% more women being paid than men.

Specific data from Flutter brands revealed a similarity in how many women, compared to men, are employed at the company. From a sample of 500 people employed at Betfair, 75% were male and 25% were female. Similar results came from Sky Betting and Gaming employees, which had 77% male and 23% female employees from a pool of 1500 employees, and Halfords Media UK (Pokerstars) which reported 74% male and 26% female employees from a pool of 392 workers.

Median hourly pay varied, with pay gaps of 3.8%, 13.9% and 18.7% reported in Paddy Power, Betfair and Sky Betting and Gaming respectively.

Some brands made efforts to explain their results, with Sky Betting and Gaming pledging to use job advertisement tools and alter brand campaigns to be more mindful of potential female employees. The brand noted that since the publication of the report there has been a rise of 5% of female representation in its Senior Management and Director roles.

“As a newly-formed business, it is challenging having so many different policies and practices in place.” said Flutter group CPO Caroline Ross.

“The figures across each brand tell a uniquely different story and while we have seen positive moves to narrow the gap in some areas, more progress needs to be made. We are already committed to reviewing policies and practices that can have a positive impact on our ambition to narrow the gap.”

Results published earlier this month noted that in 2020, Flutter’s revenue grew by 105% to £4.40bn on a like-for-like basis in a “historic” year for the business as the legacy Flutter combined with the Stars Group.

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