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Sands makes strategic investment in US Integrity

| By Robin Harrison
Integrated resorts operator and developer Las Vegas Sands has invested an undisclosed sum in sports betting integrity monitor US Integrity. 

While the terms of the investment have not been disclosed, US Integrity said the operator’s backing would allow it to continue developing its regulatory technology platform. 

This tracks betting activity, allowing the supplier to flag suspicious activity and for teams, leagues bookmakers and regulators to investigate and intervene where necessary. 

“US Integrity’s mission is to help grow the legal, regulated sports betting market by providing solutions that ensure sports betting integrity in every play, every game and every sport,” its chief executive, Matthew Holt, said. 

“The strategic investment from Sands will help us expand our capabilities and develop new innovative products and services to bring transparency and peace of mind to our growing list of clients.”

The supplier already works with a number of leagues, including the National Basketball Association, the college competition organisers of the West Coast Conference and Big Sky Conference. It has also partnered with operators including PlayUp, Michigan’s FireKeepers Casino and Betfred. 

Its new investor Las Vegas Sands has taken a more circuitous route into gaming expansion, acting as an investor through a fund focused on B2B opportunities that launched in July last year.

The business’ only properties are now located in Macau, following the $6.25bn (£4.81bn/€5.78bn) sale of the Venetian Resort in Las Vegas – comprising The Venetian, Palazzo and Venetian Expo properties – VICI Properties and funds controlled by Apollo Global Management. 

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