Gambling.com Group purchases Bookies.com

Gambling.com has completed the acquisition of Bookies.com in a move that it said will enhance its presence in the sports betting market.

The purchase price amounts to an upfront payment of £2m (€2.3m/$2.7m), with deferred compensation of £4.5m also payable over a period of one year.

The deal also includes a number of related assets, such as Bookmakers.co.uk and FootballScores.com, along with 76 sports betting and casino related domain names.

Gambling.com said the acquired assets, which drive almost all revenue from the UK, generated collective sales of more than £600,000 in the fourth quarter.

Charles Gillespie, chief executive of Gambling.com, said: “This is both the largest and most exciting acquisition we have done since we began acquiring in 2017.

“These websites perfectly complement our existing portfolio in terms of both increasing our sports betting market share and continuing with our focus on big brands and big domains.”

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