Greentube buys majority of CashBet Coin’s CBC currency

Novomatic's interactive subsidiary Greentube has announced the acquisition of the majority of CashBet Coin’s CBC cryptocurrency and its underlying blockchain technologies.

Terms of the acquisition were not disclosed, but Greentube said the deal would enhance the use of cryptocurrency throughout its social gaming portfolio, after a successful trial integration of CBC with its flagship GameTwist brand last year.

Greentube's social casino brands now offers CBC as an alternative payment method in all markets where it operates, allowing players to purchase Twist credits using CBC across its games.

“The acquisition of the CashBet Coin Treasury allows us to expand the use of blockchain solutions and we are evaluating the spread across our B2C casino portfolio to enhance the customer experience,” Greentube’s chief games officer Michael Bauer explained.

“We’ve seen increasing demand from players to offer cryptocurrency as a payment option and the successful integration of CBC on GameTwist has demonstrated the benefits of the technology for social gaming.”

CashBet Coin president Ed Brennan added: “Given the scale of the Greentube social user base and operations the acquisition will further advance development of the technology.

“With CBC now under the control of a leader in the global igaming industry, we look forward to establishing greater utility of the token and seeing many more integrations across Greentube’s social products and services.”