InstaCasino takes a chance on Chance Hill

InstaCasino, the online gaming operator, has completed the acquisition of rival Chance Hill for an undisclosed amount.

Chance Hill’s website, database and assets have already been transferred to InstaCasino.

Allan Bjerkan, chief executive of InstaCasino, said the agreement represents a “crucial moment” in the company's history, adding that Chance Hill fits into the firm’s ongoing growth strategy.

“We already had the resources needed to take on a project like this, and given that Chance Hill is on the same platform as InstaCasino, we believe it will be a very smooth transition for us,” Bjerkan said.

“This will boost our visibility in the UK, which is a regulated market where we are looking for a bigger market share; we have already started improving the site, and thus players can expect to see many improvements each passing day.

“In the next weeks, the number of games on the site will double, up to more than 1,000 games on desktop and 500 games on mobile.

“On top of this, we will be improving the sites functionality and the speed of the website, while removing existing bugs.

“On a slightly longer timeframe we are looking to add a sportsbook to Chance Hill, which we believe will complement the brand perfectly.”