Interwetten hails marketing strategy as revenue rises in H1

Interwetten has cited the impact of its marketing strategy as one of the main reasons behind a year-on-year increase in revenue in the six months to June 30.

Gross gaming revenue in the first half came in at €32.8 million ($36.3 million), an increase of 29% on the same period in the previous year.

Revenues during Euro 2016 were up 35% in comparison with the Fifa World Cup national team competition in 2014, despite the earlier event featuring 20% more matches.

Mobile was responsible for 63% of all sportsbook revenue during the first half and 46% of gaming revenue, the latter of which was boosted with the addition of new games from Yggdrasil, Pragmatic Play, Ely Studios, Playson and Quickspin.

Interwetten was also able to report an increase in earnings before interest, tax, depreciation and amortisation, which jumped 13% year-on-year to €6.7 million, while net profit also climbed 13% to €5.7 million.

Werner Becher, spokesman for the Interwetten board of directors, said: “I’m very happy and proud that our strategy of sustainable growth works so well.

“Having increased our marketing spend before and during Euro2016, we managed to increase our profits at the same time.

“For anyone managing a company, there is no better proof of strategic success in terms of team and product performance.”

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