Stoiximan rebrands as Kaizen Gaming

The group behind operators Stoiximan and Betano has rebranded as Kaizen Gaming.

The Athens-headquartered group, which has interests in Greece, Cyprus, Romania and other markets such as Brazil, said the name change reflects the ‘kaizen’ business philosophy which focuses on continuous improvement throughout an organisation.

The new corporate identity comes seven years after Stoiximan was founded, with the Kaizen umbrella to oversee the Stoiximan brand in Greece and Cyrprus, as well as Betano in Germany, Portugal, Romania and Brazil.

It also comes soon after Greek gaming giant OPAP increased its controlling stake in the business in April.

“This is a big day for us and our people,” Kaizen co-founder and chief executive George Daskalakis said. “Κaizen underlines the company’s overall philosophy and unites our course to date with the elements that will mark our future steps: People, Technology, Entertainment, Responsibility, Extroversion, Commitment and Contribution.

“We aim to continue in the same way in which we set off, creating ‘made in Greece’ innovation that competes vigorously in the international environment, while maintaining our passion about constantly improving our products and services in order to provide a best in class customer experience.”

Kaizen has around 300,000 active users and employs 700 people across its six locations.