XLMedia details mobile-focused acquisition

XLMedia has agreed a deal to acquire mobile performance marketing platform ClicksMob Inc.

Brokered by XLMedia mobile marketing subsidiary Dau-Up, the agreement is worth a total consideration of $5.1 million (€4.8 million) and is expected to go through during the first quarter.

ClicksMob delivers performance-based user acquisition to applications across various verticals, such as gaming, e-commerce, travel, entertainment and finance.

XLMedia said that the combination between Dau-Up and ClicksMob will now enable it to deliver services to a wider range of customers in different verticals and geographies, whilst maximising benefits of scale.

In addition, Dau-Up will acquire ClicksMob’s proprietary technologies, such as audience matching, engine optimisation and fraud fighting tools, and integrate them with its own technology.

Ory Weihs, chief executive of XLMedia, said: “This acquisition represents an excellent opportunity for XLMedia to further extend our reach in Asia in addition to strengthening our presence in North America.

“As mobile marketing becomes a driving force in the online marketing world, we see this as a strategic acquisition to further strengthen our offering in this important vertical.”

Related article: XLMedia hails ‘significant’ progress as finances rise