Going beyond standard content: Delivering for every operator
With a vast portfolio of products for the igaming industry, what can you tell us about Vermantia’s core product offering and why it’s important for operators’ success?
“Vermantia’s core product offering includes a comprehensive suite of omni-channel content solutions, featuring live video streaming, live racing, virtual games, and instant win products, all available through the CONNECT platform.
“Vermantia goes beyond standard content delivery. We understand that every operator has unique requirements, so we tailor our solutions to meet specific needs. Our team of experts works closely with clients to develop customised content strategies that drive engagement and revenue. From bespoke live productions to innovative virtual games, we deliver a wide range of products that can be easily integrated into any platform.”
What is the biggest challenge that your product suite solves for igaming operators?
“The biggest challenge it solves for igaming operators is delivering tailored content that enhances the user experience, improves profitability, and accommodates diverse local market needs.
“There is no one-size-fits-all, and at Vermantia, we provide turnkey, end-to-end solutions aligned with our customers’ and partners’ needs. We are the first performance-driven retail and tech-specialised provider for betting operators worldwide.”
How does Vermantia’s solutions give a 360 experience for customers and operators?
“Vermantia provides a 360 experience by integrating live content, real-time data, and bespoke production features into a seamless betting ecosystem. Solutions can be tailored through customised design, local language commentary, and flexible event prioritisation on the CONNECT platform, ensuring each operator can serve their customer base effectively.”
How can your products be tailored to meet operators’ specific needs?
“Vermantia offers customised solutions to enhance their in-store experience. By leveraging our expertise in content delivery and technology, we can help them create engaging and immersive environments that attract customers and drive sales. Whether it’s live sports, virtual games, or other interactive content, our tailored solutions can be seamlessly integrated into operators’ retail space.”
How does Vermantia use cutting-edge technology for content delivery?
“Vermantia employs advanced technology by utilising the CONNECT platform, which allows for single-integration access to diverse content providers, easily consumable APIs, and real-time data feeds. This provides ultra-low latency delivery of high-quality content, ensuring operators have timely access to betting opportunities.
“Our CONNECT platform offers a flexible and scalable solution for integrating and distributing content. It provides a standardised API for third-party content providers, ensuring easy integration and maintaining control over their game logic. The platform’s robust architecture and load-balancing capabilities enable it to handle varying levels of traffic, ensuring optimal performance.
“Additionally, CONNECT acts as a trusted intermediary between operators and content providers, facilitating secure transactions and providing detailed reporting for transparency and accountability.”
How is Vermantia’s CONNECT solution designed to be scalable and robust? How important is this to an operator?
“Vermantia’s solution is built with scalable architecture, capable of achieving 99.9% uptime stability and flexible integration with any betting acceptance system. This is crucial for operators as it ensures a reliable and consistent user experience, accommodating fluctuations in user volume and demand.
“The scalable architecture and advanced features, such as the universal event scheduler and robust reporting system, enable operators to deliver exceptional user experiences and maximise their revenue potential.”
With content localisation being at the forefront of every operator’s strategy, how has Vermantia incorporated localisation into its offering?
“Localisation is central to Vermantia’s offerings, with bespoke designs and local language live commentary ensuring that the content resonates with each market. This approach helps operators engage their audience more effectively by reflecting cultural and regional preferences.
“The platform’s scalable architecture and seamless integration capabilities enable operators to quickly adapt to market trends and deliver engaging experiences to their customers. By partnering with various content providers, Vermantia ensures a continuous stream of innovative and exciting content.”
Localisation can prove challenging, however, with ever-evolving regulations in both emerging and mature markets. How do you ensure compliance with regulatory requirements across different regions and markets?
“We develop adaptable game engines that can be tailored to specific jurisdictional requirements. Our dedicated legal and compliance teams stay abreast of evolving regulations and work closely with our product development teams to ensure compliance. We collaborate with trusted partners who have deep knowledge of local markets and regulatory landscapes.
“We undergo regular audits and certifications to verify our compliance with industry standards and regulatory requirements. By combining these strategies, Vermantia is able to deliver compliant and innovative solutions to our clients worldwide.”
How does Vermantia plan to expand its market presence globally in the coming years?
“We plan to expand Vermantia’s market presence by leveraging our recent acquisition by Arena Racing Company to enhance our technological capabilities and broadcast infrastructure. The goal is to collaborate with more international operators and increase its footprint in existing and emerging markets by delivering high-quality, localised content solutions.
“We’re targeting to enter markets with large retail networks, such as the UK and Spain, by providing tailored solutions that cater to the specific needs of these regions. Additionally, we are focused on expanding our online presence through our innovative iframe solution. This solution enables seamless integration of our content into online betting platforms, offering a diverse range of products including live racing, virtual games, lottery games, and esports.”