Inside the creative process: How 3 Oaks curates engaging igaming content

To start, tell us about 3 Oaks Gaming. When was the company founded? What do you do and where are you licensed? What are your company goals & ambitions?

“3 Oaks Gaming was founded in 2021 by passionate professionals with a vision to become a leading distributor of high-quality igaming content, bringing engaging and innovative gaming experiences to players worldwide.

“Since our inception, we have focused on delivering premium slot games and promotional tools to regulated markets, working closely with operators to enhance their offerings.

“We are currently licensed and regulated by the Gambling Supervision Commission in the Isle of Man, the Gambling Commission in Great Britain, the National Gambling Office in Romania, and recently the Hellenic Gaming Commission in Greece.

“Additionally, our games are tested and certified for the United Kingdom, Italy, Colombia, Georgia, Romania, Bulgaria, Brazil and Portugal. We are actively pursuing certifications in Greece, Peru, Netherlands and Spain to further broaden our market presence.”

 Your primary business is game distribution. Why should operators partner with 3 Oaks for their casino game needs? What are your USPs in the market that differentiate you from other distributors?

“3 Oaks Gaming offers more than just game distribution – we provide a comprehensive solution for operators. Our key USPs include high-quality content, seamless integration and promo tools.

“We partner with top-tier studios that create engaging, innovative, and high-performing games that are adapted for specific markets, ensuring compliance with regulations and meeting regional player preferences.

“We provide operators with different promo tools such as Tournaments, Flip to Win, Jackpots, Lucky Drops that help boost player retention. Our platform supports a single API integration, giving operators instant access to a diverse portfolio.”

“Since our inception, we have focused on delivering premium slot games and promotional tools to regulated markets, working closely with operators to enhance their offerings.

Walk us through the process of how you choose studios to work with. What goes into deciding to partner with a new game development studio? What do you look for in a studio? When working with third party studios, how do you decide which games to onboard?

“When evaluating potential partners, we consider a lot of criteria, but game quality and uniqueness are 3 Oaks’ main uncompromisable requirements.

“The studio must offer games with high production value, strong mechanics, and engaging gameplay and bring fresh ideas and unique features that enhance the player experience.

“We assess whether a studio’s content aligns with player preferences and operator needs in key regulated markets. The studio’s games need to be built using modern technologies and easily integrate with our platform.

“Of course, the studios should also meet all regulatory requirements for different jurisdictions.

“We onboard games that align with our market strategy, operator demands, and player trends. Every game goes through performance, cross, board testing before being added to our portfolio.”

Looking now at your internal game development, it would be valuable to receive insight into your creative process. Where do you start in a process like creating a new game? What does that journey look like end to end?

“Our game development process follows a structured end-to-end workflow. First of all, we analyse trends, player behaviour, and competitor games. We put a lot of effort into understanding market sentiment in order to craft games that resonate with different demographics.

“Then, we define the game theme, mechanics, and core features – and test it, test it and test it! Rigorous testing ensures that the game meets technical, regulatory, and UX standards. Our designers craft high-quality visuals, animations, and immersive sound effects to enhance player experience.

“Meanwhile, our engineers bring the game to life, ensuring smooth performance across all devices. After release, we monitor performance and player feedback to make continuous improvements.

“All of our unique features, gamification elements, and bonus mechanics are analysed and provided in accordance with the preferences of players on the different markets.”

It is imperative to keep the player in mind when developing igaming content. How do you anticipate player needs, wants and preferences when designing games?

“We use a data-driven approach to anticipate player expectations through the tracking player engagement patterns, session durations, and feature interactions to understand preferences.

“At 3 Oaks Gaming we keep an eye on emerging industry trends to introduce fresh and relevant game mechanics developing content suited to specific player segments, from casual players to high rollers.”

You have hundreds of games available in your portfolio. How do you decide the makeup of this library to ensure operators with different preferences can all be catered to? Do you tailor your available portfolio based on who you are working with?

“3 Oaks Gaming provides a mix of classic slots, high-volatility games, and innovative mechanics to cater to different audiences. We tailor our selection based on regional market demands and regulatory requirements.

“We also track game performance across operators and adjust our offerings to ensure optimal engagement. We’re obsessed with portfolio optimisation; we love all of our games, but to maintain high performance and player engagement, we periodically review and optimise our selection, saying goodbye to titles that no longer meet our expectations.”

“3 Oaks Gaming provides a mix of classic slots, high-volatility games, and innovative mechanics to cater to different audiences.”