LeoVentures-backed Blue Guru launches first title

The game has gone live with a number of operators, with Blue Guru’s portfolio to be expanded further in the coming months. In particular it will be targeting growth in the US with titles due to be rolled out later in 2022.

LeoVegas Group chief executive Gustaf Hagman described the launch as “a milestone”. 

“It is fantastic to see how quickly they have moved from concept to inception and a real testament to the strong commitment and entrepreneurship we have within the group and our portfolio companies,” he said. 

“We now have our eye firmly on the US market, where the thirst for high-quality games perfectly complements our aims and capabilities. I look forward to our continued development and growth.”

Blue Guru Games was established in May last year, with LeoVentures holding an 85% stake in the studio. It is one of a number of companies backed by the investment arm, including affiliate streamer CasinoGrounds, esports betting operator Pixel.bet and community gaming specialist BeyondPlay, formerly SharedPlay. 

Blue Guru chief executive Andrew Braithwaite said that while the launch of its first title was important, there was “so much more to come” from the supplier.

“We’re particularly excited about the US which provides such an exciting opportunity,” he said. “We’re a great team having lots of fun making games, and we can’t wait to get our ideas out and see them played.”