Bragg enters Belgium with Napoleon Sports and Casino

Under the agreement, Napoleon Sports and Casino will roll out a selection of Bragg igaming content, with players in the country able to access a range of titles and games.

Napoleon Sports and Casino operates as part of Superbet Group, having been acquired by the Romania-headquartered business in July 2021.

“It’s always exciting to go live in a new jurisdiction, and particularly so when it’s with a market leader like Napoleon Sports and Casino,” Bragg president and chief operating officer Lara Falzon said.

“We’re proud to continue to deliver on our new market expansion strategy, and it is a testament to the hard work of our teams and the quality of our product offering that we can align with so many at the forefront of the industry.”

Napoleon Sports and Casino chief product officer Philippe Joos added: “Bragg’s reputation in igaming is renowned and its provision goes from strength to strength, so this partnership is a natural fit for an innovative and forward-looking operator like Napoleon Sports and Casino.”

“We are on a mission to provide our players with the most thrilling and responsible entertainment in a safe and protected environment. This collaboration fits perfectly with that goal as we’ll be able to provide titles that speak for themselves in terms of quality and we’re confident our players will see that too.”

The launch comes after Bragg this week entered into a partnership with affiliate marketing specialist First Look Games.

Under the deal, First Look Games will support Bragg with affiliate and B2C game promotion for its in-house studios such as Atomic Slot Lab and Indigo Magic, as well as selected partner studios.