Bragg extends Latin American presence with Mexico’s Logrand Entertainment

Under the deal, agreed through Bragg’s ORYX Gaming subsidiary, Oryx content will be made available to players through Logrand’s Strendus Casino online brand in Mexico. 

Content will include localised content, from studios such as Gamomat, Kalamba Games, Givme Games, Golden Hero, Peter & Sons and Arcadem, as well as Oryx’s portfolio of virtual lottery products.

Strendus will also be able to utilise Oryx’s player engagement and data tools on the Oryx Hub, including real-time leaderboards, free rounds, tournaments, jackpots, quests and achievements to drive player engagement, conversion, retention, loyalty and value.

Founded in 2005, Logrand operates 10 land-based casinos in Mexico alongside its online brand Strendus Casino that was introduced in 2018.

“We pride ourselves in offering a comprehensive product to our customers,” Logrand’s online products manager Eduardo Pelaez said. “Our casino tab and lottery offering will become a lot more attractive with the addition of Oryx’s dynamic content.”

Oryx managing director Matevz Mazij added: “Further strengthening our foothold in Mexico is key for us as we continue to expand our position as a global supplier. Casino is a reputable and well-known brand in the Mexican market and we’re thrilled to extend their offering with engaging and entertaining content from our sought-after RGS studios.”

The deal comes after Bragg this week announced board member and ex-SBTech chief Richard Carter as its new chief executive.