GiG expands LatAm presence with Joy Enterprise deal

Under the agreement, which will run for an initial five years, GiG will supply Playr.bet with its platform account management (PAM) to support the brand and Joy with expansion plans in the online casino market.

GiG’s PAM, which can also be used in the land-based sector, allows operators to personalise the customer’s experience in each regulated market where the operator is active.

“This is a new venture into an unknown vertical for us and it was clear from the start that GiG’s technology would enable us to access the opportunities inherent within our existing customer base,” Joy director Luis Fernando said.

“What was also clear throughout the process was GiG’s capacity to help us understand the challenges ahead of us and, moreover, to help us overcome them.”

GiG chief executive Richard Brown added: “Delivering new revenue streams for organisations with established online customers is at the core of what we can offer. While remaining committed to the principles of not resting on our successes, we can take pride in the continued strength of our technology and on the strength of the relationships we’ve built with our partners.”

The deal comes after GiG this week also struck a head of terms agreement with an unnamed European land-based operator to support its online expansion plans.

GiG will provide the operator with its player account management platform (PAM), front-end delivery and content management system (CMS).

GiG said the deal with the operator, which has been active in the live casino sector for more than 25 years, will run for an initial five-year period.