The operator plans to roll out its PlayStar Casino brand in the state in the fourth quarter of 2021, with a view to expanding into additional states in the following year.
PlayStar is a start-up founded by Joel Wikell, an industry entrepreneur who previously founded igaming software developer Boss Media.
“For me, it is great to be back in the game as I founded Boss Media in the mid-nineties and brought many of the earliest online casinos to life,” he said. “To get back in at this time when the technology and possibilities have advanced so much, is genuinely exciting. And we’re looking forward to doing it all over again.”
The business aims to differentiate from the competition by offering an immersive experience, driven by personalisation, engagement mechanics and strong customer service.