Marketing & affiliates

GiG to provide compliance tool to Nano Casino

| By Conor Mulheir
Gaming Innovation Group (GiG) has signed an agreement with Finnplay Group-owned Nano Casino, for the provision of its affiliate marketing compliance tool, GiG Comply.

The supplier said the automated marketing compliance solution enables operators to scan web pages for content including links and igaming ‘code red’ words.

It works by using its rules engine to analyse snapshots from affiliate marketing campaigns, and provides operators with the promotional content that is being used to promote its brand.

GiG says the tool is flexible and allows operators to set up their own criteria and checklist parameters that can be tailored to their own market-specific requirements.

“At Nano Casino we strive to ensure not only player satisfaction but also compliance with the different legislation applicable in each jurisdiction we operate in and we believe that our partnership with GiG will make us reach this goal much more efficiently and holistically,” said Daniel Lilja, Nano Casino’s head of marketing.

Jonas Warrer, managing director at GiG Media, added: ‘’It’s now more important than ever for operators to ensure that their marketing efforts meet market-specific legislation and advertising standards globally.”

“We are proud to add Nano Casino to our partners’ list and are happy that they have chosen GiG Comply as their partner of choice to help support them with their marketing compliance strategy for 2021”

The intellectual rights to Nano Casino were transferred to Finnplay Group’s Viral Interactive B2B subsidiary from Global Gaming in July 2020.

Nano is the latest brand to incorporate GiG Comply into its offering. LeoVegas struck a deal with the supplier in December to include the tool into its platform, and it has been used by Betfred since September 2019.

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