GVC will take its UK-facing brands – Ladbrokes, Coral and Betdaq – off of odds comparison affiliate platform Oddschecker as of tomorrow (9 July) for “commercial reasons”.
The operator said the deal between the two businesses came to an end because they could not agree on commercial terms for its continuation.
“We would like to wish Oddschecker the best of luck and thank them for the positive relationship we’ve enjoyed over the years we’ve worked together,” GVC said.
“Sadly, we couldn't agree commercial terms to renew the relationship, so as of the 9th July our UK Digital Brands will no longer feature on the service”
None of GVC's other affiliate deals are affected.
Oddschecker, formerly the affiliate arm of Sky Betting and Gaming, is a founding member of affiliate body Responsible Affiliates in Gambling (RAiG), which last week declared its support in principle for a statutory licensing or registration regime for affiliates active in the British gambling market. In 2019, Oddschecker acquired football data portal WhoScored.
In April, GVC reported a year-on-year rise in revenue for the first quarter of 2020, despite business slowing down due to the novel coronavirus (Covid-19) pandemic. In a trading update, GVC said total group net gaming revenue (NGR) for the three months through to 31 March was 1% higher than in the same period last year.
Yesterday, GVC announced that it will reorganise its customer care teams, putting some roles at risk of redundancy, in order to prepare for new VIP requirements in Great Britain.