Italy iGaming Dashboard – February 2018: Bet365 back on top

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A record return from online casino offset a weaker sportsbook performance in Italy in January, as Bet365 and Stars claimed bragging rights in betting and casino

A record return from online casino offset a weaker performance for sports betting in Italy in January, as PokerStars retained top spot as the biggest regulated casino operator.

In online sports betting, Bet365 regained top spot from Planetwin365, building a 2.5% lead over its multi-channel rival, claiming 16.6% of the €60.76m generated by operators in January, the online GGR margin of 12.5% on the €485.08m wagered well behind the 27.9% margin in retail.

In the more fragmented online casino market – in which the top 10 operators account for 59.5% of the total market compared to 79.1% in sports betting – PokerStars claimed 9.3% of the €59.7m generated from licensed operators in January, ahead of Sisal with 8.4% and Lottomatica’s 7.9% share.

The €138.86 generated by the market in January represented a 12% dip on the December 2017 total, but 23.4% up year-on-year.

Click on the drop down options below to compare how Italy’s igaming market has performed on a monthly or annual basis. Revenue figures for online-only sports betting start from October 2016, with operator market shares from May 2017.

All data and figures are processed by leading European corporate advisory firm Ficom Leisure, a specialist in all segments of the betting and gaming sector.