Social responsibility

Kindred launches Watch&Bet streaming player

| By Marese O'Hagan
Unibet operator Kindred has announced the launch of live streaming player Watch&Bet, which will allow Unibet customers to bet on live sports without leaving the stream.
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Unibet will also offer a live-odds overlay while the games play out.

Currently, the feature is only available on Unibet’s iOS sports app with Android and web browsers to follow.

“The new streaming player will take the customer experience to a whole new level,” said Erik Bäcklund, chief product officer at Kindred.

“Through thorough customer feedback capturing and innovative internal workshops, we dreamt up a grand vision of how we can transform the in-play betting experience and with this new Watch&Bet player we are one step closer towards that dream.”

Unibet broadcasts over 85,000 sports and 100,000 racing events globally every year.

Earlier today, Kindred announced a drop in share revenue generated from problem gambling in the first quarter of 2021. The operator hopes to achieve 0% of revenue from problem gambling by 2023.

This month Kindred partnered with payments provider MuchBetter to allow the operator to address regulatory requirements in Europe and North America.

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