Ladbrokes calls time on esports market

| By contenteditor
UK bookmaker Ladbrokes is believed to have stopped offering betting on esports.

UK bookmaker Ladbrokes is believed to have stopped offering betting on esports.

The vertical has been seen almost universally as a growth area within the betting industry, especially because of esports' popularity among young adults.

However, while Ladbrokes has in the past offered a comprehensive range of wagers on the likes of Dota 2 and CS:GO, its website's esports section now redirects to the home page.

While Ladbrokes has not made an official announcement, eSports Betting Report said a customer support operator responded to a query by explaining that it is not presently offering wagers on the sector.

The representative said: “It has been taken away currently. A decision has not been made yet on its return.”

Ladbrokes previously offered markets on major tournaments as well as in-play betting on some events.

Esports fans are projected to bet about $23.5 billion (€21.3 billion) on the sector by 2020, according to market research by Eilers.

Related article: Betway pens record esports sponsorship deal

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