Enteractive expands US presence with Pennsylvania licence
| By Daniel O'Boyle
Player reactivation and retention specialist Enteractive Ltd has expanded its market reach in the US after securing a new service licence in Pennsylvania.
Issued by the Pennsylvania Gaming Control Board (PGCB), the licence will enable Enteractive to engage with players in Pennsylvania on behalf of sportsbook brands that are also licensed in the state.
This will include rolling out its (Re)Activation Cloud platform that allows operators to target selected audience segments such as registered users who have not yet deposited.