Rivalry goes live in Australia
The operator received a sports bookmaker licence by the Northern Territory Racing Commission in February, and took its first bets in Australia last week.
“We are very excited to bring Rivalry to customers in Australia,” said Steven Salz, co-founder and CEO of Rivalry. “We take a very different approach than traditional betting operators, and have been particularly successful among Gen Z and young millennials across the globe.
“We are very eager to start building our brand equity in Australia through a series of innovative activations and campaigns as we ramp up services throughout the remainder of 2022. As we do everywhere, servicing and helping to grow the esports and gaming community will be a priority for us.”
The launch comes just over a month after Rivalry launched in Ontario, as one of the initial operators to go live when the market opened on 4 April.
The business revealed last month that its revenue grew by 640.0% year-on-year to $11.1m in 2021 in what chief executive Steven Salz hailed as “a tremendous year by nearly all measures”.