“Live Betting is Dead” says Industry Leader SBTech… “Get Ready for the Rebirth”
Radical new live betting feature set to shake up the industry will be revealed at ICE
Market-leading sports betting solutions provider SBTech has announced that it will unveil a revolutionary new approach to in-play betting at ICE in February.
The company has launched a major advertising campaign teasing the new product, which will be introduced across its network of operators early in the new year.
The as-yet unnamed feature, designed to boost live betting revenues across the board, is the latest innovation from the multi award-winning company, which has scooped numerous accolades in recent years, including EGR prizes for Innovation in In-Play Betting and In-Play Betting Software in each of the past four years.
The news comes in the wake of a slew of successful product rollouts over the past year, including the ProAct live chat feature, Add2Bet, which enables players to create new bets using the cash out value of an existing bet, and Action Betting, a mobile-first feature which suggests live quick bet markets through real-time alerts.
The new product is being kept strictly under wraps and will be officially launched at ICE in London on Feb 6 at 14:00 GMT.
Ian Bradley, Chief Product Officer at SBTech, commented: “After investing heavily in development capabilities to keep our clients ahead of the game, we are hugely excited about the potential of this new flagship product. Our tier 1 operators all demand game-changing innovations to deliver tangible competitive edge, and our product teams have gone above and beyond to create a genuinely revolutionary approach to the in-play experience. For now, all I’m at liberty to say is that Live Betting is dead. Make sure you’re there for the rebirth on February 6th at the SBTech stand on ICE at 2pm sharp!”