Betsson enhances offering with new lottery games

Betsson will be able to offer its customers the chance to bet on major global lotteries such as the US Powerball and Mega Millions games through a new partnership with Lotto Warehouse.

Ahead of its launch in Sweden’s re-regulated market in January, Betsson has added a new lottery vertical alongside its existing betting, casino, poker and bingo tabs.

Lotto Warehouse, a subsidiary of Chinese lottery service provider 500.com, is licensed in Malta and the UK and offers operators a catalogue of lottery betting products linked to more than 30 major global lotteries, including EuroJackpot, Euromillions and the biggest US draws.

“Betsson are a hugely respected operator and we are pleased they saw the great potential of our offering,” Lotto Warehouse chief executive Thomas Biro commented. “We wanted to revolutionise one of the oldest gaming industries whilst giving players the opportunity to dream big.

“Today’s players are discerning ones – they want choice and they want customisation,” he explained. “Lotto Warehouse offers all that and more by breaking down borders and offering the world’s biggest lotteries in one place.”

Biro told iGamingBusiness.com that the deal highlights the lottery vertical’s potential and players’ desire to win the largest possible cash prizes.

“This is a rapidly growing vertical as more customers are looking for a chance to play for the huge jackpots which may not be available in their country,” he said.

The partnership with Betsson follows a number of deals struck throughout 2018, with Bethard, Giant Gaming Group and Kootac among those to have added Lotto Warehouse’s products.

Joey Hurtado, head of gaming for Betsson, added: “After a thorough search and review of different lottery providers, we felt that Lotto Warehouse’s great user interface, excellent offering and outstanding business models were the best fit for Betsson Group and our players.”