IGT rebrands global lottery business as Brightstar

International Game Technology has renamed its global lottery business as Brightstar Lottery with immediate effect.

The newly named Brightstar will continue to provide the same service as the existing IGT business. IGT said the name reflects its “source of inspiration and innovation” for lottery players worldwide.

Currently, IGT is partnered with 90 lottery customers and their players across six continents. It works as a lottery operator, retail and digital systems and technology provider, instant ticket services provider and game creator.

IGT is switching focus to purely lottery, with the sale of its gaming and digital business soon to conclude. Private equity giant Apollo Global struck a deal last July, with this on track to complete in Q3 this year.

IGT prepping for lottery focus

Vince Sadusky, CEO of Brightstar, said that the rebrand fits in with this new approach.

“We have a nearly 50-year history of reliability, innovation and leadership in lottery, a bedrock from which we are launching Brightstar with a future-forward mindset of helping lottery customers around the world succeed in an environment of digital adoption, shifting player expectations and an increasing variety of gaming choices,” Sadusky said.

Brightstar Executive Chair Marco Sala said the new look and business focus will be better positioned to serve customers around the world. The company is the primary technology provider to 26 of the 46 lottery jurisdictions in the US and seven of the world’s largest lotteries.

“Brightstar will be well-positioned to focus on driving innovation and growing the potential of the lottery business responsibly for the entertainment of players, the success of our customers and the support of the good causes they fund in their communities,” Sala said.