IWG claims market-first with new game

IWG has developed what it says is the first-ever physical instant win game.

Based on the supplier’s ‘Cash Buster’ title, the new game is now available from Canadian Lottery Loto-Québec.

The launch marks the first time IWG has developed one of its digital titles into a physical form, with plans in place to roll out products like this to a number of its other partners.

IWG also has plans to transform its ‘Mayan Bonus’, ‘Cash Buster Towers’ and ‘Super Gem Blaster’ games into the same physical format.

Rhydian Fisher, chief executive at IWG, said: “This is a truly ground-breaking moment for the instant win sector; Loto-Quebec have used dual launches online and in retail very effectively with us before but never before has a digital game been turned into a physical ticket – it has always been the other way around in the past.

“We are planning to roll out further physical editions of our games to more of our partners in the coming months.”

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