Optimizer Invest-backed Megalotto goes live

Megalotto, a lottery betting start-up backed by venture capital fund Optimizer Invest, has launched in a number of markets after it secured relevant licences from the Malta Gaming Authority.

The brand’s mobile-first lottery and gaming product is now live on the Gaming Innovation Group platform, under a deal agreed between the two parties signed in January 2019.

The Megalotto platform allows users to play lotteries from around the world, as well as access a range of scratchcards, instant win games and slots content from various third-party providers.

“Our vision from day one has been to design and build an innovative and disruptive lottery product, and we believe we are on track to do just that,” said Grant Williams, the former online managing director at William Hill who was appointed as chief executive of Megalotto last March.

“We have recruited a high quality, experienced management team to lead the launch of this new Optimizer Invest-backed product, matching the ambitious plans we have in place for the markets we will be targeting.” 

Optimizer Invest chief executive Petter Moldenius added: “The innovative Megalotto product is the result of a successful partnership between two of our portfolio companies, bringing a world class, truly customer friendly experience.

“Megalotto will give millions of players access to lotteries on a global scale in a mobile-first environment that is pushing the envelope for innovation of iGaming experiences on-the-go.”