Scientific Games extends instants deal with Dutch Lottery

| By Aaron Noy
Scientific Games has signed an extension to its instant win supply deal with the Dutch National Lottery (Nederlandse Loterij).

Scientific Games has signed an extension to its instant win supply deal with the Dutch National Lottery (Nederlandse Loterij).

The four-year agreement, which includes an option to extend by a further four years, will see the Scientific Games Enhanced Partnership (SGEP) performance-driven management programme provide the games to the lottery.

According to Scientific Games, SGEP generated more than 28% growth in the Lottery’s scratch card retail sales during the previous contract period, which ran from 2015 to 2019.

Scientific Games has supplied Nederlandse Loterij and its legacy companies with scratch cards since 1994, moving to the SGEP program in 2010.

Using data analytics and insights, SGEP manages all aspects of the instant games product range including game design, manufacturing, inside sales, warehousing, distribution and retailer programs.

“After a decade of work refining our successful partnership, we are pleased to continue our collaboration with Scientific Games,” Nederlandse Loterij business director for instant tickets, Raffaele Fiorini, said.

“While this announcement comes during a challenging global situation, we are confident our ongoing collaboration will continue our responsible growth trajectory of the instant ticket business for Nederlandse Loterij to provide maximum transfers to our beneficiaries.”

John Schulz, senior vice president, lottery instant products for Scientific Games, added: “We are honoured that Nederlandse Loterij has entrusted Scientific Games with its instant scratch cards business, and we are committed to using our more than 45 years of experience to continue developing its instant product portfolio to responsibly grow sales and profits.”

The deal comes after Nederlandse Loterij last month completed the integration of Scientific Games’ sports betting technology for its Toto sportsbook product.

Toto is now live with the OpenSports digital sports betting solution, as part of an agreement that covers the supplier’s OpenTrade managed trading services and access to its full pre-match, in-play and risk management services.

The integration completed an expansion of a partnership between the operator and supplier, which was first announced in October last year.

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