12Bet’s World Taekwondo deal kicks in

12Bet has become an official partner of this month’s World Taekwondo Grand Prix and World Para Taekwondo Championships in London.

The event is being held at the Copperbox Arena and will feature the best taekwondo athletes in the world.

12Bet is expecting that in-venue branding will provide a boost in exposure, with the event, which runs from October 19-22, to be broadcast on BBC Sport platforms and televised extensively around the world, including the rest of Europe and Asia.

12Bet spokesman Rory Anderson said: “The combination of LED branding around the matt, which is also 12Bet branded, should give our brand fantastic exposure.

“I am really pleased to be involved with the 2017 World Taekwondo Grand Prix and World Para Championships. I am looking forward to 12BET receiving great brand exposure in key markets. Both events should be spectacular, and we wish all involved the best of luck.”

The partnership between GB Taekwondo and 12Bet was arranged by Sport Collective, a UK-based sports marketing agency.

Julia Newton, chair of GB Taekwondo, said: “We are proud to be hosting the best taekwondo athletes in the world for the Grand Prix and World Para Championships in London.

“12Bet have recognised the global reach and value of our sport and event and we are delighted to have them on board.”

Related article: 12Bet to sponsor ITTF Team World Cup 2018