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1XBet signs sponsorship agreement with PSG

| By Zak Thomas-Akoo
Controversial online gaming business 1XBet has signed an agreement with football club Paris Saint-Germain (PSG), allowing the company to use the team’s likeness in its marketing campaigns.
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The three-season deal will mark 1XBet as an official regional partner of the club in Africa and Asia – with a goal of extending the agreement to other territories in later seasons.

PSG chief partnerships officer Marc Armstrong said the club was “delighted” to welcome 1XBet as a regional partner of the team.

“1XBet is well established in continents where the club has a great many supporters,” he said.

“1XBet is an ambitious stakeholder in the world of online sports betting and, by collaborating with Paris Saint-Germain, hopes to consolidate its position as a leader in many countries.”

“Paris Saint-Germain is one of the world’s most popular football clubs,” added Alex Sommers, spokesperson for 1XBet. “We share a desire to succeed in all fields and to offer fans a brand new, enriched online betting experience.”

1XBet has historically been the subject of controversy. The business was at the centre of an investigation by UK broadsheet The Sunday Times in 2019, which found that the business had been posting its ads on prohibited sites.

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