ASA bans ‘misleading’ Kwiff advert

The UK’s Advertising Standards Authority (ASA) has banned a television advert from Kwiff after ruling that it was “misleading” for consumers.

Broadcast in December 2017, the ad explained how customers could have their odds boosted by placing a bet through the Kwiff mobile application.

The advert featured an example of how a punter named Adam placed a wager on French football club Paris Saint-Germain to beat Scottish side Celtic in the Uefa Champions League at odds of 11/8 and had his bet “supercharged” to 80/1.

However, two complaints alleged that the odds of 11/8 for PSG to beat Celtic were never available in the first place.

The ASA found that the bet referred to in the advert was for PSG to win and only one team or no team to score, rather than for a simple PSG win.

As a result, the ASA ruled that consumers would understand the claim in the ad to mean the odds were based on PSG to win without the additional qualification, but this bet was not available at the odds quoted in the ad.

The ASA concluded the ad was “misleading” and said it should not appear again in its current form.

In addition, the ASA told Kwiff to ensure it accurately describes any example bets featured in future ads and display the correct odds for that bet.

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