Beehive expands into Romania with BaumBet

Beehive, the iGaming marketing specialist, has expanded its service in Romania by entering into a partnership with BaumBet.

Under the agreement, Beehive will manage BaumBet’s omni-channel marketing activity, and has already completed an implementation of the Beehive marketing platform.

BaumBet is operational in the Romanian retail and online market, the latter of which was re-regulated last year. 

Adi Dagan, founder and chief executive of Beehive, added: “Beehive’s data-driven platform has rapidly grown over the past year, empowering its users by placing industry-leading tools in the palm of their hands.

“I’m excited to partner with the BaumBet team and nurture a fruitful relationship with them over the coming years.”

Beehive’s platform aims to boost conversion and retention across online, mobile and retail, and comes with a series of new features including Beehive Canvas, an omni-channel player journey planner and, Beehive Chatbot, which empowers operators to engage with players via Facebook Messenger.

Octavian Manu, chief executive at Baum Online, said: “The Romanian gaming market is thriving and competition is intense, which is why we have brought in Beehive to help us gain an edge through data-driven marketing.

“Beehive’s innovative marketing platform enables us to drill down into our database in ways we hadn’t thought possible, and communicate with our players across the channels.

“The team at Beehive has been extremely supportive and we look forward to building a long and fruitful relationship together.”

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