BetStars has employed advertising specialist Fresh8 Gaming to more effectively target its marketing campaigns.
BetStars, the sports betting arm of PokerStars, will deliver personalised adverts to individual users and segments by using Fresh8’s technology.
The auto-built adverts will initially be launched in the UK, with the plan of rolling it out across Europe at a later date.
Zeno Ossko, managing director of BetStars, said: “We were looking for a partner that could deliver effective campaign promotions.
“The real-time automated application of the Fresh8 platform means we can ensure a highly relevant marketing campaign wherever we advertise. We’re looking forward to see what Fresh8 can delivers to us.”
Andrew Sharland, managing director at Fresh8 Gaming, said: “Exciting brands such as BetStars need technology that reduces the manual process of asset creation and optimisation. We are proud to have been selected through an open and competitive tender.
“Programmatic advertising and data led technologies will transform the way sports betting operators buy media. However, even with all these technological advances, advertisers struggle to use their data and insight to deliver truly personalised creative delivery of experiences due to sports betting's challenging product set.
“The Fresh8 technology platform will ensure that all BetStars messaging is highly relevant in real time to the consumer, the content, and the real-time sports betting product.”
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