BetVictor unveils groundbreaking LED fence ad

Marketing at racetracks will be revolutionised this weekend as BetVictor becomes the first company to deploy an LED steeplechase fence advertisement.

The digital board will be used at Stratford-upon-Avon racecourse on Saturday, with BetVictor having teamed up with agency Priority Sports Marketing. An animated graphic of the BetVictor logo will appear on the final fence on the home straight.

BetVictor believes the fence advertisement will offer “fantastic exposure and great advertising value”. In a statement it added that “the growth potential for the technology is also promising, with the possibility of brands being able to advertise odds and special offers live on the boards in the near future”.

Shane Stafford, BetVictor’s head of brand, said: “We are proud to become the first gaming company in the world to utilise LED advertising on a steeplechase fence. We’re excited to see our brand take centre space on the final fence at Stratford this weekend and interested to see where this advertising platform can take our brand in the near future.”

Priority Sports Marketing has been testing the technology for the last eight months, working closely with the British Horseracing Authority (BHA).

Illona Barnett, managing director at Stratford Racecourse, said: “Stratford Racecourse is honoured to be the first racecourse in the world to use interactive LED underneath a steeplechase fence this Saturday. We believe this represents a significant step change for racing.”

Last month BetVictor introduced a lay-to-lose guarantee on every race in Britain and Ireland after discussions with the Horseracing Bettors Forum. In an industry-first covering online betting, BetVictor customers now have the chance to win up to £500 by selecting a Guaranteed Bet option.