Betway nets partnership with Werder Bremen

Betway has agreed a deal to become the official betting partner of German Bundesliga football club Werder Bremen.

The partnership will run for three years, from the 2017-18 season through to the 2019-20 campaign.

Betway already has similar deals in place with a number of clubs in the country’s second-tier Bundesliga 2, but the Werder Bremen agreement represents its first partnership in the German top flight.

Anthony Werkman, marketing and operations director at Betway, said: “We are really happy to announce our latest partnership with Werder Bremen; the Bundesliga is at the forefront of world football and we’re delighted to be a part of it.

“With a number of football sponsorships in place, the season ahead is a very exciting one for us.”

The deal comes after Werder Bremen last month also brokered a sponsorship agreement with Asian-facing online gaming provider HEJI18.com.

Related article: HEJI18.com signs up to sponsor Werder Bremen