DraftKings to enter distribution deal with Dan Le Batard Show owner Meadowlark
| By Marese O'Hagan
DraftKings has announced a content distribution and sponsorship media agreement with Meadowlark Media in a continued effort to expand its sports entertainment reach.
As part of the deal, DraftKings and Meadowlark will distribute podcast “The Dan Le Batard Show with Stugotz” and the Le Batard and Friends Network across TV, audio and online. The show and the wider network will feature DraftKings’ odds, betting trends and sportsbook information.
DraftKings also has plans to develop new content in partnership with Meadowlark.
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