DrückGlück launches two-pronged marketing effort
German online casino brand DrückGlück.de will be back on television in the country this week as part of a reinvigorated marketing campaign.
The television show ‘The DrückGlück Casino TV Show’ will be back on air and a new casino advertising campaign pushing the concept of online Casino Luck will return to TV screens for a second run.
Michael Golembo, DrückGlück marketing director, said: “We started the casino branding of DrückGlück over a year ago with a special live on air TV show broadcast on the biggest sports channel in Germany, Sports1.
“We stopped to focus on an extensive TV advertising campaign running for the first three months of 2017 and the take up was unbelievable. Now we are coming back in full force with both at the same time to make DrückGlück the most noticeable online casino brand in Germany.”
DrückGlück now features over 600 online slot games from providers such as NetEnt and Microgaming. It also offers roulette, blackjack and Live Casino.
Golembo added: “DrückGlück’s recognition factor is sky high in Germany. This new double-featured campaign is expected to send it into the stratosphere.”
Related article: DrückGlück begins major television campaign