FanDuel scores exclusive fantasy sports deal with Pittsburgh Steelers

Flutter Entertainment’s FanDuel has agreed an exclusive deal to become the official daily fantasy sports partner of Pennsylvania-based NFL franchise the Pittsburgh Steelers.

Under the fully integrated marketing agreement, FanDuel will benefit from a prominent branding presence inside the team’s Heinz Field home stadium.

FanDuel will also gain access to a range of marketing assets such as LED and scoreboard video signage, as well as radio, television and digital advertising.

In addition, the operator will work with the Steelers to offer unique for customers, including access to a fantasy camp event at Heinz Field.

Read the full story on iGB North America.

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