Former LeoVegas CEO launches affiliate marketing business

Johan Styren, previously chief executive of LeoVegas, has linked up with former Catena Media executive Valentin Alsen to launch a new affiliate marketing firm.

Dilanti Media will now offer various affiliate marketing services across a number of industries.

The company, which has so far declined offers on investment, will look to target the online gambling market, as well as the Fintech industry.

Dilanti Media has already completed the acquisition of Gamblinginformation.com and will use this as its flagship page as it focuses on the UK market.

“We are a technology company within the marketing space,” said Styren, who left his role at LeoVegas in June last year.

“While we assist our clients with new customers, the edge in our business is fully based on our SEO platform with cutting-edge technology, which can do innovating tasks such as measuring the value of our content based on user interaction data and then in turn, adjust the content on the website to always show content that is valued by visitors.

“Right now our focus is to gather the key people that want to form the core of the next big success in this industry.”

Related article: LeoVegas Gaming chief executive departs